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Analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee.

SEO

What Is SEO? SEO stands for search engine optimisation, which is the practise of increasing traffic to a website, via organic search.

ecommerce for the faint-hearted

E-commerce is no longer the swamp of impenetrable code it used to be, it scared us all for many years forcing us to either not sell things on the web (by us I mean small businesses) or resort to crude alternatives like sending cheques and PayPal’s