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Potential customers searching for solutions to their buying needs is the playing field of the new marketing game. Being involved in the a buyers journey and delivering content driven answers to buyers questions will propel your business into the future.

Here’s a great description from our friends at HubSpot

Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience — usually online — the goal of which is to attract new customers.

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets — like tools, ebooks, or webinars.

Content writing and acquisition, content marketing, and the creation of content-driven experiences have proven to be an extraordinarily powerful new way for businesses to create value. The idea of a business approaching customer engagement by providing useful knowledge offers a new model for enriching interactions at every stage of a buyer’s journey.

The problem is that whilst consumers have evolved and embraced experience-based marketing, businesses themselves haven’t necessarily established a cohesive way of building and delivering those experiences.

That’s where I come in. I can help you put in place a comprehensive process for content generation and delivery through a multitude of channels including your website, social media and product/service specific blogs. I can also help you put in place a content promotion strategy that will ensure you maximise the audience for your content.

Sound interesting?

I am currently taking on new clients so click here to tell me a little bit about your project

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I don’t often write blog posts but when I do you may find them slightly interesting?

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