We all want to be on the first page of Google results for our keywords, but not everyone can get there. Your business and website have to work hard to make it happen. Google now use over 150 signals in their algorithm for scoring and last year, there were over 500 quality improvements to their search algorithm.
Your technical SEO can be complex and needs to be considered carefully. Over 50 individual criteria need to be reviewed, and fixed if necessary – is your site conforming to mobile standards? are all your pages unique and not copies? are all your pages accessible to crawlers? are your pages being served securely? and are your internal links sensible with a shallow structure? this is just some of the work required to release the untapped potential of your website.
We fix the action points we’ve presented to you in your ‘Check’ report. Your technical (on-page) SEO will be improved allowing Google to find and index every page on your website. With your on-page SEO fixed it’s time to start looking at improving results for your existing content.
You will have content, blog posts, pages, videos, etc. that you’ve had for a long time. These need reviewing and updating for your current keywords and keyphrases. Your images need to be optimised with appropriate tags, and your link structure may need revising.
Our Check, Fix and Improve service can, and does take care of all this for you, leaving you free to run your business.