Whatever I’m asked to write my process is generally the same, I start with asking lots of questions.
For smaller jobs I’ll limit my questioning to you, to find out what your business is about, what you sell, what you think you sell and what you’d like to sell. You might think you sell a widget but you might be more successful if you sold a widget made with ‘centuries old water from the snow capped Brecon Beacons’ because that’s a real live story that people will get.
I’ll work with you to find that story…
For bigger jobs like formulating the voice of a startup, a new product or writing a complete campaign, I like to talk you, the people you employ and your customers because the most important aspect of writing copy, and the ideas behind it, is the way people view things, particularly your customers and prospective customers. We have to find out what motivates them, what they desire and what they admire. Then, and only then, can we model your voice to reflect those feelings.
Then I work with you to find the ‘Premise’, the thing that’s unique to you and your widget, it’s the ‘made with centuries old water from the snow capped Brecon Beacons’ moment.
Here’s some other modern stuff I do – online project management, online meetings and all kinds of online file sharing including Box, Google Drive or DropBox. I’ve also worked with modern CMS’s like WordPress, Joomla, Drupal and Concrete 5 and can write directly to your website.
What I Write
I can, and do, write the following types of material – Sales letters, Press releases, Website copy, Emails, Email Newsletters, Landing pages, Blog posts, e-books, White papers, Company reports and other corporate communications, Marketing material – Brochures, Flyers and Leaflets, and everything else that could be considered ‘marketing material’, Social media – Tweets and Facebook posts and, Complete campaigns from product/customer research to identifying your business/product/service story to writing all marketing material
I am taking on new customers at the moment so click here and tell me a bit about your project or call me on 01473 852042